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Interview with Ford Design and cyber-Wear
“This is pure vehicle integration”
Since 2010, cyber-Wear has been responsible for Ford’s merchandising. In close collabora-
tion with Ford Design and the Ford Customer Service Division, for short FCSD, a Lifestyle
Collection has been created over the past years, which successfully forges a link to the
brand. An interview with Erika Tsubaki, Designer at Ford, Steven Baumgärtner, CEO of
cyber-Wear, and Uwe Gothow, Account Manager at cyber-Wear.
The Vignale line of the
Lifestyle Collection picks
up on the design language,
high quality materials and
prestigious image of the
automobile world.